Business Growth
Why Your Plumber Marketing Isn't Working: A Five-Point Diagnostic
Plumber marketing fails at five predictable points: map pack, emergency searches, site speed, shared leads, reviews. Diagnose which one is breaking yours.
Resources
Resources
Practical guides, strategies, and insights for business owners figuring out digital marketing.
Local Marketing
Review Velocity: Why Two Reviews a Week Beats Twenty at Launch
Google reads review patterns, not just review counts. Why steady review velocity outranks launch bursts, and the job-completion system that produces it.
Social Media
The Boost Button Autopsy: What Boosting a Facebook Post Actually Buys You
Boosting a Facebook post feels like advertising. It mostly isn't. What the boost button actually optimizes for, and what a real campaign does differently.
Google Ads
What We Find Auditing Contractor Google Ads Accounts: The Same 5 Leaks Every Time
After years of auditing contractor Google Ads accounts, the same five budget leaks show up in almost every one. Here's what they are and how to check yours.
Local Marketing
Google Business Profile Optimization: The Operator's Checklist
The exact Google Business Profile optimization process we run for Pittsburgh clients: setup, categories, photos, reviews, and the weekly routine that holds rankings.
Business Growth
Lead Generation for Contractors: What Actually Works in 2026
Where contractor leads really come from in 2026: map pack, Local Services Ads, Google Ads, and referral systems. What to build first and what to skip.
Business Growth
We Shipped an Open-Source CallRail MCP. Ask Your AI About Your Call Data.
Today we released callrail-mcp 1.0, an open-source Model Context Protocol server that lets Claude (and any MCP-compatible AI) talk directly to your CallRail account. Here's what it does and why it matters for local businesses.
Web Development
We Rebuilt Our Website From Scratch. Here's What Happened.
We tore down our slow WordPress site and rebuilt PGHDMA on Astro and Cloudflare Pages. The result: a 92 mobile and 100 desktop PageSpeed score, zero hosting cost, and a site we actually own.
Business Growth
5 Signs Your Marketing Company Isn't Actually Doing Anything
Paying for marketing but not seeing results? Here are 5 warning signs your marketing company isn't delivering, and what to do about it.
Web Development
Do I Really Need a Website If I Get Most of My Business from Referrals?
Even if referrals drive your business, a website builds credibility, captures leads after hours, and helps people find you on Google. Here's why it matters.
Google Ads
Google Ads vs SEO: Where Should a Small Business Spend First?
Google Ads gets leads fast. SEO builds long-term traffic. Here's how to decide where to spend your marketing budget first as a small business owner.
SEO
How to Get Your Google Business Profile to Show Up in the Map Pack
A step-by-step guide to optimizing your Google Business Profile so your business shows up in Google's local Map Pack results and gets more calls.
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